Through his lens, Steven Counts photographs the intersection between culture and the movement of sport. His work evokes an editorial style, capturing the raw emotion and natural beauty of his subjects.

Steven has photographed some of the world's greatest athletes including Lebron James, Roger Federer, Serena Williams, Michael Jordan, Neymar Jr, and Alex Ovechkin.

Steven grew up in Detroit and spent the past 14 years living in NYC. Steven now splits his time between the US and Europe.

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Latest Projects

Virgin Galactic

Steven Counts shoots the space-wear system for Virgin Galactic astronauts designed in collaboration with Under Armour 

Game Day Style

Steven Counts shoots 'Game Day Style' as part of the latest Nike Style Guide in LA

Celebrate Your Heroes

Steven Counts photographs 'Celebrate Your Heroes' as part of the latest Nike Style Guide in LA

UAA X Polaroid

Steven Counts photographs some of his favourite players on the UAA circuit with the Polaroid OneStep Plus. 

Nike SU19 Kids

Steven Counts shoots 'Nike SU19 Kids' as part of the latest Nike Style Guide in LA

STEVEN COUNTS X MUAY THAI

In 2014, photographer Steven Counts spent five months traveling around Buriram and Surin—two of Thailand’s most impoverished provinces—with nothing but a rented motorcycle and his camera.

First Ones Up

Steven Counts photographs 'First Ones Up' as part of the latest Nike Style Guide in LA

Steven Counts x Kenya

Steven last year took some time off from his commercial work and went to Kaptagat, Kenya. 'The dodgy rented motorcycle could barely keep pace. Never been more impressed with human athleticism than witnessing Kenyan long-distance runners train in the high altitudes of the Great Rift Valley'.

Nike FC

Steven Counts shoots 'Nike FC' as part of the latest Nike Style Guide in LA

Nike Tokyo

DMB Photographer Steven Counts travelled to Tokyo to shoot the style guide for Nike

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