Alex de Mora x NAPAPIJRI

'The campaign was called "Out of Nowhere" and the idea was to reject geographical boundaries and differences by shooting in locations that were hard to pin down and by using a really diverse casting of ‘non-models’.

I loved the creative, and really got my teeth into it. It felt really positive, anti nationalist, and was pushing against the Brexit/Trump moment of time we’re in politically. The creative team genuinely nailed it.

I shot the stills which are being rolled out Globally on huge 48 sheet billboards as well as directing the campaign film. Directing the film was a particular highlight for me. I had pitched the concept as a kind of Romain Gavras meet Star Wars type of fashion film. We shot it on Panavision Anamorphic lenses for that wide screen cinematic quality. Nerdy fact: these were the lenses that are actually used for filming Star Wars. 

The shoot was done over the course of a week in the Sierra Nevada desert in Spain. Not only did I love the creative and the casting, but every single person in the team was a total star. Even the goats that kept invading the set.'

Behind the scenes with Alex!

Blanc Mag

Lauren Maccabee shoots Munroe Bergdorf for Blanc Magazine

The Heist

Jumping into the new week looking back at Pierre Winther's campaign 'The Heist' shot for Nike

Calvin Klein

DMB Artist Jenna Gang shoots new animation for Calvin Klein

Gucci Beauty

Martin Parr shoots new lipstick collection Rouge à Lèvres Satin from a new Gucci Beauty line ideated by Alessandro Michele

Circus by Sam Edelman

Jenna Gang shoots new work for Circus by Sam Edelman

Drake Fans

DMB Photographer Lauren Maccabee shoots Drake Fans in London for The Face

Team Lab

From the DMB Archive - Christoffer Rudquist went to Tokyo for Wired UK to photograph Team Lab documenting their creativity with technology

Links of London

Lauren Maccabee shoots the new Orbs collection campaign for Links of London

Small World

A look back at Martin Parr's photo book Small World

Beauty Papers

Bruce Gilden gets up close and personal for the Beauty Papers BIG Issue cover story

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