Eudes de Santana x Nike "Believe in More" Campaign.

Tell us about working with Nike? 

I’ve worked for Nike in a few different situations so far. The vibe is always very nice, the crew super professional and we always have a great time shooting, despite all the pressure and commitment, as it is Nike.
These images belong to two different shoots, one made in Athens, and the other one in Warsaw. They were part of the “Believe in More” global campaign, which focused on their respective local markets.
Both cities had amazing locations, which allowed us to have a great range of possibilities in our imagery. I would definitely say that both were amazing and fun shoots!

What were you looking to capture? 

We were working with local influencers to translate the global “Believe in More” campaign to the Greek and Polish markets. The core of the concept of the campaign was based on the squad, composed by multiple active influencers. We photographed them together and individually, doing their favourite workouts, in a way which allowed all the imagery to flow as one.

What was your creative process? 

As usual, I tried to speak a lot with the client and get the most information possible, in order to fully understand the concept they were trying to achieve. We recced and discussed the locations together, then put these places and ideas together in a pdf that worked as a script for us to follow during the shoots themselves. It was all team and collaborative work.
I used different cameras, one in each city. A Canon 5D in Athens and a Nikon D810 in Warsaw. I don’t focus as much on the camera as I focus on the lenses I work with. I mostly use a fixed 35mm as I think they provide me the best normal focal distance and great sharpness and colour rendering. Both brands have excellent fixed 35mm lenses, so it was fine for me to have worked with their differences. I also added tele lenses to the gear kit in both shoots, to make it easier working in situations where I needed to be far away from the models or for creating some closeups. Most of the times I use Carl Zeiss lenses (from Sony or even from Contax, when I’m able to shoot on film) as they are my favourite for colour rendering, but as this time we were working with action, I needed to go with a good and fast autofocus like the ones from the Canon and Nikon.

Favourite campaign shots?

(see images 1 & 2)
In these images I had a very similar experience with the two creatives from the European Nike headquarter that were working with me on set in each situation. They both have a very long term experience in shooting running images, and both have shared their surprise with the way I’m used to shooting those photos. 
The trick with those images is that running under a piercing sun can become exhausting for the models quite fast. Luckily, through my collaborations with Nike, I developed a technique that solves this problem, and also helps saving time, thus allowing the model to remain confident and comfortable during the whole shoot, especially when working with social media influencers and not professional models.

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