An Interview with Melody Maker.

Images of the BOY by BOY Collection exclusive to Selfridges by Haris Nukem.

We catch up with Creative Director & Designer Melody Maker to discuss everything from her latest work and inspirations, the industry and working with our very own Haris Nukem

 Tell us a bit about yourself...

I moved to East London when I was 18 from South West. After dropping out of Uni after a year, I started working for Cassette Playa, which was an amazing brand at the forefront of the Nu Rave scene, from there I got into styling and was lucky enough to work for musician such as Roots Manuva, M.I.A + Charli XCX. 

 

Your most recent role was Creative Director and Designer for BOY London, tell us a bit about your role and what sets it apart from other roles you have had?

Boy London has such a rich history that I had to learn and adapt to. It's been an interesting challenge as it's the first client I have full creative freedom with.

 

You have created and worked on some very versatile projects throughout your career, what inspires you and how to merge this with current trends? 

Social and political world events influence the way I design. With BOY by BOY my primary focus has been on communication and hidden messages that have been used throughout history. 

 

If you could collaborate with another designer (dead or alive) who would it be? 

Nikola Tesla- maybe we could create the invisibility cloak. or a new technology of garments that can charge you phone or some other devise on recycled energy. 

 

Music has long been a part of BOY London's identity, how does this influence yourself as a designer? 

Music is always playing in my studio during the concept/design process. Fashion and music go hand in hand; one evokes inspiration from the other. Once the concept is decided i generally play music to inspire me further. Last season concept for BbB was all about pushing the boundaries of technology so I was playing alot of Aphex Twin at the initial design stage. He is a really subversive musician in that he is constantly satirising the banal in his music, whilst simultaneously remaining a relentless innovator. His innovation and contempt for the norm is not just limited to his music either, for example he released the album, Syro, on the dark web as its initial drop. Like him I find the dark web fascinating as it’s become a platform for people to browse without having their information shared- the way our world wide web was intended.

 

The latest collection diverts back to the 80's punk ethics originally celebrated by BOY, exhibiting more intricate designs, what was your creative process behind this? 

The birth of BOY by BOY was based on Boy London's 40th believe in personal freedom with an anarchic inflection. Punk's ideologies are still strong in our modern culture but for me this have developed into more of a  unconventional means of anarchy, like computer hacking. This collection is heavily focused on coding and technical fabrics. BbB is aimed to appeal to all generations. I would hope that the original wearers of BOY LONDON, who donned their BOY attire through a series of significant historical and political events, can find something with which to identify in the latest collection. BOY stood in opposition to the Thatcherist oppression of the 80s and Blairite War-Mongering of the 90s, but the tyrant of today is faceless and all-knowing – This is what BbB has been designed to address.

 

You have worked with Haris Nukem on a number of your most recent photo shoots,  what works so well about this collaboration?

We have similar visions of art and the creative process in general. It's rare that you find someone who you can relate to yet also learn so much from.  I really enjoy Haris' work ethic, he makes everyone feel at ease on shot therefore generating some really epic images

 

If you could give one piece of advice to an emerging designer, what would it be? 

The world is full of inspiration. However, don't set your goals based on what others have done as you will only ever live within the perimeter of other peoples dreams. 

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