It's Called Ffasiwn

Recently exhibited at Martin Parr's Foundation, It’s Called Ffasiwn explores Documentary, performance, social commentary, landscape photography and, of course, fashion. It’s Called Ffasiwn explores all of these forms but belongs to none.

Clémentine and Charlotte met in the Valley’s town, Abertillery, in 2015. Realising their common interest, they began hosting fashion-themed workshops for young people in two youth groups.  They’ve collaborated and worked with the same young people for the past three years. Drawing on their own industry experience, they have taught the young people skills such as sewing, customising clothes and styling. The children helped put together the outfits in the photographs, which were taken by Clémentine.

Deprivation in the South Wales Valleys has been documented for decades. The media has reliably presented the nation with caricatures of unemployment, declining town centres and, more recently, sound bites for unsympathetic reports on Brexit-voting regions. The coverage has rarely sought to explore the complexities of de-industrialisation and what this means for people, families and communities. Clémentine and Charlotte’s business here is not to deny the reality of social deprivation. Instead, they juxtapose this with the vivacity, promise and hope of youth.

Harley Davidson

Alex de Mora shoots new Motor Clothes campaign for Harley Davidson 

Painted Faces

Lauren Maccabee shoots new painted faces personal project

Dinner's Ready

Nadia Lee Cohen directs 'Dinner's Ready' starring Sophia Loren for GCDS x BARILLA, inspired by the 1960’s technicolor back lots from the films of Douglas Sirk and Alfred Hitchcock

Virgin Galactic

Steven Counts shoots the space-wear system for Virgin Galactic astronauts designed in collaboration with Under Armour 

Gucci Grip

Clémentine Schneidermann shoots the spirit of skateboarding featuring the Gucci Grip watch in collaboration with artist Zoltar Kieron

Calvin Klein

Jenna Gang shoots new work for Calvin Klein

Sleek Magazine

Martin Parr shoots cover story for Sleek Magazine, where he held a fashion shoot at the Martin Parr Foundation in Bristol

It's Nice That

Lauren Maccabee shoots Pam, worker at the Barbican estate laundrette and her customer David's (cofounder of design studio B.A.M.) unlikely, somewhat dysfunctional friendship

Adidas VRCT

Alex de Mora shoots Adidas VRCT featuring dancer Mette Towley

ES Magazine

Martin Parr shoots Grayson Perry as his alter ego Claire for the latest Evening Standard Magazine Cover Story

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