The Underwater Project

A look back at when Pierre Winther shot ‘The Under Water Project’ for Levi's, focusing on the concept of an underwater environment existing parallel to the everyday.

The provocative vision of a stuntman riding a 17 feet tiger shark got extended to a huge campaign shoot at the Great Barrier Reef in Australia. The pictures present a combination of visual elegance, danger and people living on the edge. Five years later Levi's was still fascinated by the Under Water theme. The TV spot “Underwater Love”  with the same-named famous song by Smoke City is based on the “Under Water Project”. Until today, the key visual of the shark ride is exhibited and traded on the worldwide art market. The entire shoot took place on Great Barrier Reef/Australia with a crew of over 20 people. It was produced without using any computer manipulation — a practice integral to the artist’s technique.

Beaten & Blown by the Wind

New Gucci photo book photographed by Bruce Gilden

Printed Matters

DMB Artist Print Sale Fundraiser. 19 Artists, 38 Prints. Fundraising for Imperial Health Charity. From 3rd May until 17th May.

Christie's Magazine

Christoffer Rudquist shoots Hikonobu Ise and his collection for the April Issue of Christie's Magazine

Gucci Community

“These photos are about joy and to show that despite these dark times, there is light at the end of the tunnel,” photographer Bruce Gilden is part of the Gucci Community lineup of artists and talents expressing a message of empathy, kindness and well-being through creativity.

L'Officiel Paris

New cover story of Puma Rose for L'Officiel Paris shot by Lauren Maccabee

Tracksmith

Emily Maye shoots Spring 2020 Lookbook in Flagstaff Arizona for Tracksmith

Schon Magazine

Elliot James Kennedy shoots new editorial for Schon Magazine

Man About Town

Andrew Scott cover story for Man About Town shot by Lauren Maccabee

GCDS

New self portraits shot by Nadia Lee Cohen for GCDS

Gucci Community

Martin Parr captures a series of images inside his home in Southwest England during social distancing lockdown

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