ACCESS

Getting yourself into the situation, facility, game or company of your subject(s) is the starting point. Whether commissioned or as a personal project, getting to the point to start shooting is a long process in itself, and can take weeks, months or even years of careful planning and effort. 

RESEARCH

Research and familiarity is really important. Knowing what you can about the people you are photographing is wise. Background information helps to build a story, and makes you feel better prepared. Also knowing all you can about locations, timings, weather, agendas, etc. It's always best to be prepared, and a US Army saying comes to mind, “Prior planning prevents piss poor performance.”

WHAT ARE YOU LOOKING FOR

If you are working on a commission, you will be given a brief, and guidelines you have to follow. But within this there will be elements really high-up on the list to capture. This could be the freezing of elaborate and precise movements for example, or for me, keeping a picture as honest as possible, and retaining as much of the subject’s character as I can is always top of the list. I feel that resonates more powerfully than anything else.

THE TOOLS FOR THE JOB

Making sure you have the right camera, lenses, rigs, people, lighting and production, it goes without saying, are crucial. Everything I shoot is now digital, and it is your responsibility not only to capture the imagery, but also it’s transfer, storage, safe-keeping and delivery too. I am including people in this “tools” point, as they are as, if not more, important than the equipment! Efficiency, reliability, effectiveness and team dynamics all hinge on people, and not the model of your camera. I would pick a cracking team over glitzy equipment any day.

 

Golden Lion Winner

DMB are proud to announce Nadia Lee Cohen's campaign Billie Jean King Your Shoes for Adidas has won a Cannes Golden Lion award!

Vogue

Martin Parr's fashion shoot at The Museum of Modern Art and Whitney Museum for the April Issue of Vogue

Thy Mission

Nadia Lee Cohen directs 'Thy Mission' with Charlie Denis for The Garden featuring Mac De Marco

Christies Magazine

Christoffer Rudquist shoots cover story at home with Pierre Chen in Tokyo for Christies

Share your Stripes

Finn Taylor for Adidas - Share your Stripes campaign, shot at Real Madrid

Ralph Lauren

Lauren Maccabee shoots new work for Ralph Lauren

Blanc Mag

Lauren Maccabee shoots Munroe Bergdorf for Blanc Magazine

The Heist

Jumping into the new week looking back at Pierre Winther's campaign 'The Heist' shot for Nike

Calvin Klein

DMB Artist Jenna Gang shoots new animation for Calvin Klein

Gucci Beauty

Martin Parr shoots new lipstick collection Rouge à Lèvres Satin from a new Gucci Beauty line ideated by Alessandro Michele

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