ACCESS

Getting yourself into the situation, facility, game or company of your subject(s) is the starting point. Whether commissioned or as a personal project, getting to the point to start shooting is a long process in itself, and can take weeks, months or even years of careful planning and effort. 

RESEARCH

Research and familiarity is really important. Knowing what you can about the people you are photographing is wise. Background information helps to build a story, and makes you feel better prepared. Also knowing all you can about locations, timings, weather, agendas, etc. It's always best to be prepared, and a US Army saying comes to mind, “Prior planning prevents piss poor performance.”

WHAT ARE YOU LOOKING FOR

If you are working on a commission, you will be given a brief, and guidelines you have to follow. But within this there will be elements really high-up on the list to capture. This could be the freezing of elaborate and precise movements for example, or for me, keeping a picture as honest as possible, and retaining as much of the subject’s character as I can is always top of the list. I feel that resonates more powerfully than anything else.

THE TOOLS FOR THE JOB

Making sure you have the right camera, lenses, rigs, people, lighting and production, it goes without saying, are crucial. Everything I shoot is now digital, and it is your responsibility not only to capture the imagery, but also it’s transfer, storage, safe-keeping and delivery too. I am including people in this “tools” point, as they are as, if not more, important than the equipment! Efficiency, reliability, effectiveness and team dynamics all hinge on people, and not the model of your camera. I would pick a cracking team over glitzy equipment any day.

 

Beaten & Blown by the Wind

New Gucci photo book photographed by Bruce Gilden

Printed Matters

DMB Artist Print Sale Fundraiser. 19 Artists, 38 Prints. Fundraising for Imperial Health Charity. From 3rd May until 17th May.

Christie's Magazine

Christoffer Rudquist shoots Hikonobu Ise and his collection for the April Issue of Christie's Magazine

Gucci Community

“These photos are about joy and to show that despite these dark times, there is light at the end of the tunnel,” photographer Bruce Gilden is part of the Gucci Community lineup of artists and talents expressing a message of empathy, kindness and well-being through creativity.

L'Officiel Paris

New cover story of Puma Rose for L'Officiel Paris shot by Lauren Maccabee

Tracksmith

Emily Maye shoots Spring 2020 Lookbook in Flagstaff Arizona for Tracksmith

Schon Magazine

Elliot James Kennedy shoots new editorial for Schon Magazine

Man About Town

Andrew Scott cover story for Man About Town shot by Lauren Maccabee

GCDS

New self portraits shot by Nadia Lee Cohen for GCDS

Gucci Community

Martin Parr captures a series of images inside his home in Southwest England during social distancing lockdown

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