ACCESS

Getting yourself into the situation, facility, game or company of your subject(s) is the starting point. Whether commissioned or as a personal project, getting to the point to start shooting is a long process in itself, and can take weeks, months or even years of careful planning and effort. 

RESEARCH

Research and familiarity is really important. Knowing what you can about the people you are photographing is wise. Background information helps to build a story, and makes you feel better prepared. Also knowing all you can about locations, timings, weather, agendas, etc. It's always best to be prepared, and a US Army saying comes to mind, “Prior planning prevents piss poor performance.”

WHAT ARE YOU LOOKING FOR

If you are working on a commission, you will be given a brief, and guidelines you have to follow. But within this there will be elements really high-up on the list to capture. This could be the freezing of elaborate and precise movements for example, or for me, keeping a picture as honest as possible, and retaining as much of the subject’s character as I can is always top of the list. I feel that resonates more powerfully than anything else.

THE TOOLS FOR THE JOB

Making sure you have the right camera, lenses, rigs, people, lighting and production, it goes without saying, are crucial. Everything I shoot is now digital, and it is your responsibility not only to capture the imagery, but also it’s transfer, storage, safe-keeping and delivery too. I am including people in this “tools” point, as they are as, if not more, important than the equipment! Efficiency, reliability, effectiveness and team dynamics all hinge on people, and not the model of your camera. I would pick a cracking team over glitzy equipment any day.

 

DMB Welcomes New Artist Emily Maye!

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Travel across Istanbul and Moscow with Photographer Finn Taylor as he shoots the new Nike Air Vapormax Advert..

DMB Welcomes New Artist Alex de Mora!

Get to know the latest Artist to join DMB, Photographer Alex de Mora...!

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Photographer Christoffer Rudquist gives us a first hand account of his time shooting the mechanical marvel Method-2, for Wired Germany.

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Go behind the scenes with Alex Aiono for his single "Question". Original music video directed by DMB Artist, Hamish Stephenson. Production by DMB. 

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